Who is reading Archie????

Archie comics came out with the startling news last year that Archie was proposing to Veronica. Veronica! I was disappointed enough to blog about it: http://andyouthoughtyourlifewasboring.blogspot.com/2009/08/so-not-cool.html and added an addendum when it was revealed months later that it was all a dream http://andyouthoughtyourlifewasboring.blogspot.com/2009/10/archie-perfers-blondes.html.

Now they are updating the status quo at Riverdale High by introducing an openly gay student in their September 1 issue: http://buzz.yahoo.com/buzzlog/93608?fp=1

While I applaud the attempt to bring Archie Comics out of the museum they have been drinking their milkshakes in when was the last time you saw a kid, or anyone for that matter, reading a current issue of Archie? Does anyone under the age of 40 even know who Archie Andrews is let alone his 'gang' of school mates? I am really curious about this............